This page contains our Privacy Policy. For Terms of Use and Cookie Policies there are links at the bottom of the page.

Privacy Policy

We respect your privacy and are committed to protecting your personal data.

This privacy notice will let you know how we handle the personal data you give us as well as how the law protects your privacy.

What personal data do we collect?

If you have registered to receive our marketing emails we collect your name, email address, date of birth, or due date of your child / children. You may also opt for providing additional information.

If you have used our Lucky Wheel popup, we collect your name and email address.

If you have purchased a product from us we collect your name, billing / delivery address, order history and receipts, email and telephone number.

Your social media username, if you interact with us through those channels.

We may, where we have lawful basis for doing so, also collect personal data about you from third parties who provide us with additional publicly available information about you.

When do we collect your personal data?

When you make an online purchase from us, or a purchase from us at a show or exhibition

When you register to receive marketing emails

When you use the Lucky Wheel popup

When you engage with us on social media

When you contact us directly

When you enter prize draws and competitions

When you choose to complete any surveys we send you

When you’ve given a third party permission to share with us the information they hold about you

When you access our website, in the form of cookies.

Who do we share your personal data with?

We will never sell any of your personal data to a third party. However, in order for us to provide our services to you, we share your personal data with our trusted third party service providers, as detailed below.

Whenever we share your personal data, we put safeguards in place which require these organisations to keep your data safe and to ensure that they do not use your personal data for their own marketing purposes.


  • Delivery companies.
  • IT companies who support our business systems and databases.
  • Marketing companies who help manage our communications with you.

It is in our legitimate interests as a business to work with these service providers since we may not have the capabilities to provide these services ourselves. In each case, we will ensure that the service provider is only allowed to use your personal data in order to provide the services to us and for no other purpose.


We may need to disclose your personal data to our insurers where we believe that it is required under our contractual relationship with our insurance provider.


We may need to transfer your personal data outside of the European Economic Area (EEA) for example to the USA, in the following circumstance:

  • Where we work with a supplier which processes some of its data outside of the EEA.

These countries may not have the same data protection laws as the UK and the EEA so your personal data may not be subject to the same protections. In such cases we will always make sure that any transfer of your personal data is subject to appropriate safeguards to ensure it is handled in accordance with the rules which apply in the EEA and under the guiding principles set out in this privacy policy.

How long do we keep your data?

In broad terms, we will only retain your personal data for as long as is necessary for the purposes described in this Privacy Policy. This means that the retention periods will vary according to the type of the data and the reason that we have the data in the first place.

We have procedures in place regarding our retention periods which we keep under review taking into account our reasons for processing your personal data and the legal basis for doing so.

Your rights

You have a number of rights relating to your personal information and what happens to it. You are entitled to:

  • access personal data we hold about you
  • require us to correct any mistakes in your personal data
  • require us to delete personal data concerning you in certain situations where there is no good reason for us to continue to process it
  • object at any time to the processing of your personal data for direct marketing purposes, normally by clicking the “unsubscribe” link in an email we have sent you
  • object in certain other situations to our continued processing of your personal data and
  • otherwise restrict or temporarily stop our processing of your personal data in certain circumstances.

You have the right to request a copy of any information about you that we hold at any time, and also to have that information corrected if it is inaccurate. To make such a request, please email us

If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint. Please email


Changes to this privacy policy

We may update this Privacy Policy from time to time. If we make significant changes we will let you know but please regularly check this policy to ensure you are aware of the most updated version.

This Privacy Policy was last updated on 21st September 2022

© 2023 Matchstick Monkey Ltd

VAT Reg No. 245 0306 41
Company Reg No. 09817982
Registered in England & Wales

Patent Pending


Voted most Pioneering Baby Comfort Product

© 2023 Matchstick Monkey Ltd

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Terms | Privacy Policy | Cookie Policy

Patent Pending

Voted most Pioneering Baby Comfort Product

VAT Reg No. 245 0306 41
Company Reg No. 09817982

Registered in England & Wales